Last week, I asked for your favorite soup recipes because it was frigid, and everyone needed a nice bowl of soup to warm up (question: is gazpacho considered a soup?). LOTS of you responded with great recipes, so I’m sharing a few here:
Should I just turn this newsletter into a soup newsletter?
Alright, time to focus. Let’s get back to healthcare. Although I could argue that soup is mental healthcare, and eating healthy is part of physical healthcare. ANYWAY. Today’s newsletter is packed with product updates, events, and more. Read on…
Product Update
Freshpaint is on a journey to give healthcare marketers a single source of truth for high-performance, HIPAA-compliant marketing.
And with our newest product update, Web Tracker Manager, we just took another huge step toward making that dream a reality.
Web Tracker Manager gives healthcare organizations the power to fully manage their web trackers. Healthcare organizations can now use our Healthcare Privacy Platform to monitor web trackers, assess each tracker's risk level, and make informed decisions about their management and resolution.
Freshpaint Webinar: February 6, 2024 @ 11 AM PT / 2 PM ET It's been more than a year since HHS dropped online tracking guidelines. Healthcare marketers reacted differently: some played it safe by reducing trackers, hurting their marketing. Others ignored it, risking fines. But a savvy bunch is embracing the guidelines and discovering powerful marketing tactics. Join our webinar to see how these trailblazers are redefining high-performance marketing in 2024.
We're bringing the future of healthcare right to your doorstep! Mark your calendars for our first stop on Feb. 22 in Los Angeles, kicking off an exciting journey across the U.S. with stops in Atlanta, New York, Seattle, Chicago, Nashville, Boston, Orlando, and Dallas (and we're not even using Google Maps to do it). Sign up for updates and more info.
The one and only Agile Brand podcast, chatted with our Head of Marketing, Ray Mina, about how healthcare orgs can build a HIPAA-compliant marketing stack.
Watch this insightful conversation between Ray Mina, Head of Marketing at Freshpaint, and Andrew Miller, Co-Founder of Workshop Digital, as they explain the state of healthcare marketing and what it means to be a privacy-first healthcare marketer.
Freshpaint's Compliant Corner
2024 is the year that healthcare has to shift toward 1st party data and away from 3rd party data. And it’s not just because of HIPAA. It’s because consumers are demanding more data privacy. On top of that, the most-used web browsers, like Google Chrome, Safari, and Firefox, are all taking steps to reduce the efficiency of 3rd-party cookies.
This shift requires a rethinking of your marketing strategy. Many companies still use third-party data or third-party cookies to some degree.
We covered this topic in depth on a webinar last week with our friends at Futurety.
The FTC doesn’t get much press here, but they’re a huge component of HIPAA enforcement. They control consumer privacy as a whole, including healthcare, and have more resources available to research and enforce privacy violations.
That matters because the FTC just made a big statement about healthcare organizations using location data in marketing. They barred a data broker from selling location data.
Maybe you don’t buy data from data brokers, so you think this doesn’t apply to you. But it does because this action from the FTC sets a precedent against using location information + personal identifiers in marketing.
Loving our newsletter? Connect with our team and learn how Freshpaint can help support your marketing efforts while upholding current regulations and guidelines.You can book a meeting with our team here.
“Freshpaint felt like it was made for healthcare.” - Columbus Regional Health’s Andrew Laker
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