The weather is always a good small talk topic. People love to hate on it as a topic of conversation, but it’s easy. Everyone has it in common. Especially this week where it seems like most of the country is experiencing frigid temperatures and lots of snow (unless you live in SoCal, like Freshpaint’s Head of Events, Yvette).
And you know what pairs well with frigid temperatures? Soup. As a soup lover, I’m always on the lookout for new soup recipes.
If you have a favorite, reply to this email and let me know what it is. I’ll feature a few of them in next week’s Freshpaint 5 so we can all enjoy some warm, comforting soup this winter.
Anyway, let’s get on with today’s newsletter…
Product Update
We released Web Tracker Monitoring late last year. The tool is designed to scan your entire website to find and flag web trackers that might be collecting PHI.
Since its release, Web Tracker Monitoring has identified and cataloged 166 trackers across customer websites. And we’re adding to that library every single day.
Click here to talk to our team about having Web Tracker Monitoring scan your website.
Freshpaint Webinar: February 6, 2024 @ 11 AM PT / 2 PM ET It's been more than a year since HHS dropped online tracking guidelines. Healthcare marketers reacted differently: some played it safe by reducing trackers, hurting their marketing. Others ignored it, risking fines. But a savvy bunch is embracing the guidelines and discovering powerful marketing tactics. Join our webinar to see how these trailblazers are redefining high-performance marketing in 2024.
We're bringing the future of healthcare right to your doorstep! Mark your calendars for our first stop on Feb. 22 in Los Angeles, kicking off an exciting journey across the U.S. with stops in Atlanta, New York, Seattle, Chicago, Nashville, Boston, Orlando, and Dallas (and we're not even using Google Maps to do it). Sign up for updates and more info.
The one and only Agile Brand podcast, chatted with our Head of Marketing, Ray Mina, about how healthcare orgs can build a HIPAA-compliant marketing stack.
Watch this insightful conversation between Ray Mina, Head of Marketing at Freshpaint, and Andrew Miller, Co-Founder of Workshop Digital, as they explain the state of healthcare marketing and what it means to be a privacy-first healthcare marketer.
Freshpaint's Compliant Corner
By now, we’re all familiar with TheMarkup’s investigation into third-party web trackers from June 2022. (If you’re unfamiliar, here’s the link to catch up).
But that investigation was only fuel to the already-burning fire of web trackers violating HIPAA. The fire actually started before that investigation – in January 2022 when Mass General Brigham settled the “Cookies without consent” class action lawsuit for $18.4M.
In the 24 months since that lawsuit was settled, healthcare organizations everywhere have seen fines, and it’s become clearer that healthcare consumers want privacy over their data.
Categorize this under, “You had my curiosity, but now you have my attention.”
When VC firm, General Catalyst, announced they wanted to buy a health system, we were curious. All the usual what/why/how questions popped into our heads.
Now that they’ve bought one, they have our attention. GC has signed a “non-binding letter of intent” to buy Summa Health and convert it to a for-profit system.
It seems like an odd pairing. GC generally invests in early-stage startups. A health system is anything but an early-stage company.
So, what’s the angle here? It’s not entirely clear, but it seems like GC will use this as a way to get traction for some of their later-stage healthtech portfolio companies.
Loving our newsletter? Connect with our team and learn how Freshpaint can help support your marketing efforts while upholding current regulations and guidelines.You can book a meeting with our team here.
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