Hi there,

Did ya miss us? We skipped last week’s newsletter because of the launch of our Healthcare Privacy Platform. If you missed the news (how could you?), we’ve got full details in the Product Update section below. 

**Puts on infomercial host hat** But wait, there’s more! This week, we’re also covering upcoming healthcare marketing events, why we visited Larry Bird’s hometown, and a whole bunch of industry news **Takes off infomercial host hat**.

Let’s get to it…

Product Update

HEALTHCARE PRIVACY PLATFORM. Those are the three words you need to know because our industry-first Healthcare Privacy Platform is designed to help marketers do everything from audit their websites for third-party trackers, to governing the data those trackers receive, to verifying that those trackers are not receiving PHI. All of that helps healthcare marketers unlock high-performance marketing. 

That’s really what we all want, isn’t it?

Get the full scoop on the platform here: Introducing Freshpaint’s Healthcare Privacy Platform: Unlocking HIPAA-Compliant Performance Marketing

Upcoming Events

Scaling Up: The Healthcare Performance Marketing Summit

Virtual Event: December 5 - 6, 2023

This is a virtual paid event, BUT it’s two action-packed days of panels, workshops, and Q&As designed exclusively for multi-site healthcare groups. Our Head of Marketing, Ray Mina will be there with a special guest to discuss the balance of high-performance marketing and HIPAA compliance.

Sign up here and use the 'Friends of Freshpaint' Discount Code: FRESHPAINT2023 for a FREE ticket. 

Privacy-First: How to Ensure Your Healthcare Marketing Aligns with HIPAA

Webinar: December 7, 2023 @ 10AM PT / 1PM ET

Workshop Digital and Freshpaint will explain the state of healthcare marketing and what it means to be a privacy-first healthcare marketer.

Event Replay

Unlocking HIPAA-Compliant Performance Marketing

On-Demand Webinar

If you missed our webinar showcasing our new Healthcare Privacy Platform, catch up at the link above!

Building a HIPAA-compliant martech stack with Ray Mina, Freshpaint

Podcast

The one and only Agile Brand podcast, chatted with our Head of Marketing, Ray Mina, about how healthcare orgs can build a HIPAA-compliant marketing stack. Tune in!

Freshpaint's Compliant Corner

Earlier this year, Columbus Regional Health was in a similar position as a lot of other healthcare orgs – they needed a way to navigate through the HHS’s updated guidance surrounding online tracking tools. 

So what did they do about it? Well, they looked around at A LOT of potential solutions – build their own tech stack, switch to HIPAA-compliant tools, curl up into a ball and cry – but ultimately, they landed on Freshpaint’s Healthcare Privacy Platform as the best solution for them. 

We wanted to know why, so we tracked down Columbus Regional Health’s Web Applications Developer, Andrew Laker. He was speaking about navigating the HHS’s guidance at the Indiana Healthcare Strategic Communications Summit in Larry Bird’s hometown (French Lick, Indiana). After his presentation, we had a great chat about how he landed on Freshpaint.

Listen to the highlights of the conversation here.

Industry News

Not to brag (okay, this is a little brag-y), but we’ve been in the news a lot over the past few weeks. So we’re highlighting a few stories that really get to the heart of why we do what we do:

1. Bloomberg Law picked a few juicy quotes from our Head of Marketing in this article: Hospitals Accuse HHS of Double Standard Amid Pixel Privacy Row 
2. AdExchanger called us a “recovering CDP.” We love that, but we’re still not a CDP. Read the story here: Meet Freshpaint, The ‘Recovering CDP’ That Pivoted Into Privacy Tech For Health Care
3. Fierce Healthcare gave us some props for partnering with WebMD. Learn about the partnership here: WebMD taps Freshpaint to step up data privacy compliance with web tracking technologies 

That’s all for this week!

Loving our newsletter? Connect with our team and continue the discussion on how Freshpaint can help support your marketing efforts while upholding current regulations and guidelines. You can book a meeting with our team here.