Hi there,
My boss, Ray, is out of office this week. You know what that means? No adults around to tell me what to do! So, with the holidays coming up and Ray out of the office, I figured I’d shake things up a bit.
In this edition of the Freshpaint 5, I’m putting “letter” back in “newsletter.” So, I’ll start by teasing a few things that are happening in 2024 at Freshpaint:
- First up, Freshpaint is launching a podcast early next year! This is going to be different from your run-of-the-mill B2B podcast. We’re keeping episodes short and actionable. But the real value of the podcast is our guests. We’ll be featuring healthcare marketers who are bringing true innovation to healthcare. These will be the folks who have figured out things like how to unlock e-commerce-style personalization in healthcare. Do you know a great healthcare marketer we should talk to? Just reply to this email and let us know.
- We’re also taking this show on the road. Well, not this show; this is just a newsletter. But Freshpaint is going on a road trip around the country next year to help healthcare marketers learn, network, and shape the future of high-performance healthcare marketing. We might stop by a city near you. Keep an eye on this newsletter for more details over the next few months.
- And wait until you see the new features coming to the Healthcare Privacy Platform next year. These features will give healthcare marketers a one-stop shop for unprecedented control over their marketing data.
- Notice a common theme in the first three items in this list? Togetherness. Bringing people, tools, and tactics into one place. That’s going to be something we carry throughout 2024. We have some big plans on this front. I’m intentionally vague about this because I don’t want to give away too much…
And how about a few of our favorite Freshpaint things from 2023?
- Favorite marketing campaign that features Santa Claus (SANTA? I KNOW HIM). Our insanely talented ABM Demand Gen Manager, Dom, came up with this one: HIPAA: Naughty or Nice
- Favorite rap-lyric-inspired blog article: A Privacy-First Framework for HIPAA Compliance: Managing Third-Party Tracking on Healthcare Websites
- Favorite feature release of the year. Gotta give a ton of props to our hard-working eng team for bringing this one to life: Web Tracker Monitoring: Introducing the Newest Tool for Privacy-First Healthcare Marketers
- Favorite piece of press that features Freshpaint. Kudos to our PR team for landing this one: ‘Shut it off immediately’: The health industry responds to data privacy crackdown
- Favorite partnership. Props to the WebMD Ignite team for working with us to make this partnership happen: WebMD Ignite x Freshpaint: Unlocking High-Performance Healthcare Marketing
I hope everyone has a great end-of-year, and a great holiday season (if that’s your thing). We aren’t sending this newsletter next week, but we’ll be back with our normal format in early January.
See you all in a few weeks!
- Mark and the Freshpaint team
