Remember road trips before Google Maps? There was, of course, Mapquest. But I’m talking about road trips pre-Mapquest. A paper map, a highlighter, it was a whole thing to go somewhere.
Now? It’s too easy. Want to visit your friends in another city? Plug it into Google Maps. Google Maps has completely revolutionized navigation in the digital age. That’s why it’s no surprise that companies across all industries are embedding Google Maps into their websites.
Except in healthcare. In healthcare, Google Maps embedded into your website could lead to a HIPAA violation. It operates in much the same way that Google Analytics and embedded YouTube videos do.
That leads us right into the first topic of today's newsletter...
Product Update
Google Maps, as mentioned above, can be problematic for healthcare organizations if they embed it into their websites. Plenty of healthcare orgs are throwing caution to the wind and are still using it for the SEO and user experience benefits.
At Freshpaint, we’re planning to solve the Google Maps HIPAA problem for healthcare organizations. BUT, we need your help.
If you use Google Maps on your website and are willing to chat with our product team about it, respond to this email and let me know!
Partner Webinar: January 18, 2024 @ 10 AM PT / 1 PM ET
Futurety and Freshpaint will explain the state of healthcare marketing and what it means to be a privacy-first healthcare marketer. We’ll cover what tools are “privacy ignorant” – those sneaky web trackers collecting PHI without batting an eye at HIPAA compliance.
Freshpaint Webinar: February 6, 2024 @ 11 AM PT / 2 PM ET It's been a year since HHS dropped online tracking guidelines. Healthcare marketers reacted differently: some played it safe by reducing trackers, hurting their marketing. Others ignored it, risking fines. But a savvy bunch is embracing the guidelines, discovering powerful marketing tactics. Join our webinar to see how these trailblazers are redefining high-performance marketing in 2024.
We're bringing the future of healthcare right to your doorstep! Mark your calendars for our first stop on Feb. 22 in Los Angeles, kicking off an exciting journey across the U.S. with stops in Atlanta, New York, Seattle, Chicago, Nashville, Boston, Orlando, and Dallas (and we're not even using Google Maps to do it). Sign up for updates and more info.
The one and only Agile Brand podcast, chatted with our Head of Marketing, Ray Mina, about how healthcare orgs can build a HIPAA-compliant marketing stack.
Watch this insightful conversation between Ray Mina, Head of Marketing at Freshpaint and Andrew Miller, Co-Founder of Workshop Digital as they explain the state of healthcare marketing and what it means to be a privacy-first healthcare marketer.
Freshpaint's Compliant Corner
You ever have a moment when someone says exactly what you’re thinking? That happened with us recently when Andy Waldrop, from WebMD Ignite, dropped this nugget:
“Having a privacy first mindset, especially in healthcare, is the right approach. We think it's not only better for consumers but we think it puts the health system in better control of where you choose to share your data.”
Well said, Andy. That just sums up the whole reason Freshpaint exists, and why WebMD Ignite chose to partner with Freshpaint. We had a short conversation with Andy and Derek Bell, WebMD Ignite’s SVP of Growth and Operations, about why they chose Freshpaint. Unsurprisingly, there were a lot of things they both said that had us nodding our heads in agreement.
AI is the name of the game in 2024. Becker’s dropped their list of marketing trends for hospital marketers in 2024 last week, and unsurprisingly, most of the list focuses on AI. AI in search, AI in communications, AI in analytics, AI in video. It’s all AI.
Okay, it’s not all AI. A lot of the responses from healthcare orgs around the country don’t even mention AI. Some, like Geisinger, are focused on fully unlocking their Martech stacks, which is easier said than done…but something tools like *coughFreshpaintcough* can help with.
Loving our newsletter? Connect with our team and learn how Freshpaint can help support your marketing efforts while upholding current regulations and guidelines.You can book a meeting with our team here.
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