Everyone’s favorite EHR, Epic, has a fire truck, and I don’t. Seems unfair, right? I should have a fire truck. I just added a new goal to my OKRs for this year: buy a Freshpaint fire truck. And since I know my boss, Ray, will ask: The ROI is infinite. Infinite. Imagine the buzz we’d create if we show up to HCIC, or the next Freshpaint LIVE, in a fire truck.
And while I have your attention here: The Super Bowl is coming up, so we’re creating a little competition. All you have to do is correctly pick the winner of the Super Bowl and you’ll get a free t-shirt. Simple, right? You've got a 50/50 shot. Although Vegas has the 9ers favored to win by 2 points, so maybe you don't have a 50/50 shot. Either way, click here to enter. Good luck!
On to the newsletter…
Product Update
We released Web Tracker Manager last week and we’ve already shipped its first improvement: A “Last Detected At” timestamp for each tracker. This improvement will help healthcare orgs keep track of how they’re resolving risky web trackers.
Let’s put the importance of this into context. If a healthcare organization believed it had removed the Google Analytics web tracker from its website two weeks ago, but Web Tracker Manager indicates it was detected as recently as yesterday, this implies the tracker might be hidden on an unexpected page.
Useful, right?
P.S. We’re looking for Adobe Analytics users. Our product team just built a custom integration with Adobe Analytics and we’re looking for a few more beta testers. So, if you’re a Freshpaint customer and you use Adobe Analytics, reply to this email and let me know. We’ll get you set up to beta-test the integration.
Freshpaint Webinar: February 6, 2024 @ 11 AM PT / 2 PM ET With the increasing number of state and federal level privacy regulations, healthcare marketers are feeling like this moment is blocking them from doing great marketing. But savvy marketers are using this moment as a catalyst to rethink their strategies and drive positive change.Join our webinar to see how these trailblazers are redefining high-performance marketing in 2024.
We're bringing the future of healthcare right to your doorstep! Mark your calendars for our first stop on Feb. 22 in Los Angeles at the Porsche Experience Center, kicking off an exciting journey across the U.S. with stops in Atlanta, New York, Seattle, Chicago, Nashville, Boston, Orlando, and Dallas (and we're not even using Google Maps to do it). Sign up for updates and more info.
The one and only Agile Brand podcast, chatted with our Head of Marketing, Ray Mina, about how healthcare orgs can build a HIPAA-compliant marketing stack.
Watch this insightful conversation between Ray Mina, Head of Marketing at Freshpaint, and Andrew Miller, Co-Founder of Workshop Digital, as they explain the state of healthcare marketing and what it means to be a privacy-first healthcare marketer.
Check out the rest of our on-demand webinars and in-person events on the new Freshpaint events page. Let's hang out online or in-person soon!
Freshpaint's Compliant Corner
Not to alarm you, but there are web trackers on your website right now. How do we know that? Well, there are web trackers on just about every website on the internet these days.
For the most part, those web trackers won’t lead to HIPAA violations, but there are a handful (beyond just Google Analytics and Facebook’s trackers) that could be risky for HIPAA compliance.
Good news, though. We put together a list of the eight most common web trackers that might be sitting on your website.
Alright, this isn’t strictly healthcare news. But it is data privacy news. And data privacy matters to healthcare orgs. So, in a daisy-chain sort of way, here’s some healthcare news:
New Jersey just passed a law that gives consumers more control over their data when visiting the websites of companies that operate in New Jersey. According to The Gothamist, this is one of the strictest data privacy laws in the nation.
That matters because it’s just further proving the point that data privacy is becoming more and more important to consumers and legislators.
Loving our newsletter? Connect with our team and learn how Freshpaint can help support your marketing efforts while upholding current regulations and guidelines.You can book a meeting with our team here.
“Freshpaint felt like it was made for healthcare.” - Columbus Regional Health’s Andrew Laker
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